Voyage Feature: "Hidden Gems - Meet Clara Baldwin-Dickneite of Ground Plan Studio Marketing and Peace Over Pieces Non-Profit"

Today we’d like to introduce you to Clara Baldwin-Dickneite.

Hi Clara, we’d love for you to start by introducing yourself.I got my start in marketing much earlier than most. At sixteen, I wasn’t chasing a career, I was trying to create stability for myself and my family. We were leaving an abusive household, and I turned to entrepreneurship as a way to help us rebuild. What began as survival quickly turned into something bigger. I realized I had a knack for helping businesses grow through digital marketing, and I used those early ventures to put myself through college.That experience is what shaped not just my career, but the way I approach every client and project. It gave me grit, empathy, and a sense of responsibility to use my skills for something meaningful. It also led me to start Peace Over Pieces, a nonprofit for survivors of domestic abuse.After earning my degree in marketing, entrepreneurship, and computer science from Westminster College, I officially founded Ground Plan Studio. I wanted to create a boutique digital marketing firm that offered more than surface-level support. Too many business owners I spoke to had been burned by agencies that treated them like just another account. I wanted to build something personal, rooted in transparency, strategy, and true partnership.Now, over a decade later, I’ve been fortunate to work with brands at every stage—from startups finding their footing to multi-seven-figure companies ready to scale. My work has been featured in Forbes, I was named a Top 100 Marketing and Advertising Leader by MADCon USA, and nominated for Business Woman of the Year. Today, I lead a small but powerful team that includes a former Meta and Google strategist and an incredible designer. Together, we bring both creative and data-driven precision to every project.

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