Generating Income to Afford a Degree & Becoming a Marketing Leader: Clara Baldwin
- Clara Baldwin
- Oct 7, 2025
- 1 min read
In this episode, we are talking with Clara Baldwin, the founder of a marketing agency company called Ground Plan Studio in the US.
We had an incredible conversation about how she got into entrepreneurship from an origin of personal family struggle when growing up, forcing her to create an income for herself so she could afford to go to university.
And of course, we talk about how this experience has shaped her into the business woman she is today.
We also talk about how she fell into her ‘dream’ corporate job, quickly finding out it wasn’t for her. But before she discovered it for herself, they fired her on New Year’s Eve!
So we uncover how she recovered from that to building a marketing business now giving her financial and time freedom. And we talk about how she landed that very first client.



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