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CASE STUDIES

Maids Of North
Long Island

Monthly Ad Budget: $1,000 (Google + Meta)

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The Challenge:
After a slow May, Maids of Long Island needed a performance turnaround. With limited ad budget and rising competition, they came to us to rework their Meta and Google Ads campaigns for greater efficiency and sales lift.

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Our Approach:
We restructured the campaigns with new creative hooks, clarified ad targeting, and improved the landing flow to reduce drop-off. Budget was allocated to where returns were strongest, focusing on conversion-ready audiences.

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The Results:
Best Sales Month of the Year – June 2025
In just 30 days, our ads contributed to:

• ▲ 19.5% increase in total net revenue (May → June)

• ▲ 155% growth in online booking revenue

• ▲ 40.1% year-over-year OMS revenue increase (June 2024 vs. 2025)

• All-time high in monthly OMS sales

These results were achieved with just $1,000/month in ad spend across Meta and Google. The return clearly showed the power of smart ad management over massive ad budgets.

CaskX – Accredited Investor Lead Generation Across Three Continents

CaskX is a global investment firm operating in Hong Kong, Australia, and Los Angeles, offering whiskey cask ownership to accredited investors. Over the past year, GPS has partnered with CaskX to execute high-performing Meta ad campaigns that consistently deliver qualified leads at scale.

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Across multiple campaigns targeting high-net-worth and accredited investors, we’ve generated over 20,000 verified leads, reaching over 20 million people and driving more than 19 million impressions. The average cost per lead has ranged between $14.70 to $20.52, an impressive metric for this exclusive financial niche. In total, these ads have driven $394,000+ in ad spend, all actively optimized and managed by GPS to maximize return.

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Our ability to strategically scale results across three international markets—while preserving quality and lowering costs—shows what happens when creative, targeting, and data-driven media buying come together.

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No matter the budget, we show up with the same level of intention, creative horsepower, and obsession with ROI.

Case Study:
Real Estate Lead Generation on a $600 Budget

When this real estate client (on NDA) came to us just a month ago, they had a small budget and big goals - to generate qualified leads and close transactions without overspending. With just $700 in ad spend a month. The budget was extremely low, but we take pride in making it work.  Our strategic Meta Ads campaign delivered 80 on-platform leads, achieving an average cost per lead of only $8.47.

The campaign generated 5,937 clicks and reached over 18,000 potential buyers converted to the website, creating a strong pipeline of opportunities and helping the client close multiple real estate deals. This case study highlights how GPS maximizes performance by tailoring campaigns to deliver high-impact outcomes, even with limited budgets.

Fresh Air Ny Google Ads

Fresh Air NY, a luxury real estate firm specializing in Catskills and Hudson Valley properties, needed a robust digital strategy to capture qualified buyers searching for upscale homes. The goal was to stand out in a competitive real estate market while maximizing lead generation and ROI.

Our Approach:
We developed a buyer-focused Google Ads strategy, targeting high-intent keywords like “Catskills real estate” and “Hudson Valley homes for sale.” Leveraging Smart Bidding and performance signals, we optimized campaigns by location, device, and peak search hours. Ads were crafted with compelling copy showcasing Fresh Air NY’s $250M+ in sales and deep local expertise.

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The Results:

• $34,929.58 in Ad Spend → 1,148 Conversions (combined campaigns)

• 30,440 Clicks and 793,122 Impressions, achieving a CTR of 2.58% across top campaigns.

• Key Keywords Drove 15%+ CTR, such as “[catskills real estate]” at 15.74% CTR and $1.28 average CPC.

• 32% Increase in Clicks compared to the prior month due to trend-based keyword optimizations.

• Fresh Air NY now benefits from a steady pipeline of qualified buyer leads, supported by over 1,000 interactionstracked through the lead funnel.​

This account is a great example of scaling performance for high-ticket industries. While we manage ad spends as low as $1,000/month for some clients, Fresh Air NY represents the larger-scale budgets where GPS strategically manages over $500K annually in ad spending. Whether the budget is small or multi-million, our focus is always on maximizing ROI through precise targeting and creative optimization.